Launch of Magazine Volume: 1, Issue: 1
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Comparisons are against the previous Monday-to-Sunday week. A week with fewer reporting days is flagged on the card, because a short week always looks like a decline.
Reach, engagement and post counts come from the file. Outreach, meetings and the written notes stay manual — no platform exports those. Re-importing the same source for the same day replaces its numbers rather than doubling them, so a corrected file is safe to load again.
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